Portfolio

Work that carries the load.

Real projects, explained plainly: where each one started, what we built, and where it lives now.

CASE 01

Rustbelt Web Development

Our own brand and website, built the same way we build for clients.

  • Brand identity
  • Website
  • SEO basics
Rustbelt Web Development home page: the bridge logo beside the headline Websites built to carry the load

The starting point

A logo of the Ashtabula Lift Bridge as a flat image file, four brand colors, and a new business that needed everything else.

What we built

  • A vector logo system: 18 logo files in SVG and transparent PNG, for light and dark backgrounds
  • A 23-page brand guide covering colors, type, logo rules and voice
  • This website, custom built: mobile-first, day and night themes, no page builder
  • Search basics: page titles, structured data, sitemap and a social share image

Where it lives

The website is live at rustbeltweb.com. The brand guide and logo files are kept on hand for printers, sign makers and anyone else who needs them.

Visit the site
The home page in night shift: dark charcoal theme with the rust bridge
Night shift: a dark theme visitors can switch to
The home page on a phone
Built mobile-first
What we do section: six service cards with line icons
Services, each linked to the project brief
Footer: the tagline stenciled over a faded bridge
The stencil footer and tagline
Cover of the Rustbelt brand guide
The 23-page brand guide
Overview sheet of every logo file
The full logo system

More work

Sites we've built for Northeast Ohio businesses.

Your project could be next.

Start a project Call (216) 373-5650